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What can MHC’s Market Research do for you?

Reliable, timely, value-driven solutions – insights that will give you an advantage in the following areas:

Product Awareness/Brand Equity

Product Awareness: What is your brand/product awareness among architects, contractors, building owners? In certain geographies? Among people focusing on certain project types?

Brand Equity: How is your brand perceived by your target market?
 
Competitive Benchmarking: Who are your competitors, what are their weaknesses, and how can you better compete?  How is your brand positioned vs. competitors?

New Product Development

Product Idea Testing: How do architects, contractors, and building owners respond to your new product ideas?

Customer Needs: What are the unmet needs in your product category?

New Product Demand Projection: How large is the market opportunity? What is the likely demand for your new product? What will drive adoption of the new product by architects, contractors, building owners? How will market trends and economic shifts affect demand?

Ad testing: How will your new advertising campaign be perceived by your customers, and how should it be modified?

Customer Segmentation

Customer Segmentation: What are the key customer segments for your product or service? What is the size and growth rate of each?  

Identification of Top Prospects: Who are your top prospects based on active construction projects, planned projects, project type, and geography? Which prospects (architects, contractors, building owners) are not loyal to your key competitors?

Sales Lead Prioritization: How should you prioritize sales leads from trade shows and other marketing vehicles (pre-qualification)? 

New Market Entry: What new markets (new project types, new product categories, new services, new geographies) are most attractive for you?

Customer Satisfaction

Satisfaction: Are your customers satisfied with your products and services?  Would your customers recommend them to a colleague?

Satisfaction Drivers: What are the key elements that drive customer satisfaction for your product or service? How can you make them more compelling and competitive?

Competitive Benchmarking: How do you stack up against your competition in terms of customer satisfaction and loyalty?

Market Sizing & Forecasts

Market Size & Forecasts: What is the current size, growth rate, and forecasted size of specific markets (based on geographies, project types, services, product category specifications)?

Green Market: What is the size, growth rate, tipping point of sustainability?

Production Planning: Are there changes in market demand that might affect production decisions for specific product lines?

Sales & Marketing Planning: How can you best assign fact-based sales goals to maximize sales force and distributor performance? Are your marketing activities directed toward the highest potential growth sectors?

Market Share & Specification Share

Market Share: What share of the available market opportunity do you capture by geography for your products and services?

Specification Share: What percentage of the time is your product specified in active construction projects? 

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